Customer Acquisition
The Acquisition Engine
Surface new customer channels and conversion levers before the next growth planning cycle, and prioritise which bets to test first.
Workshop blueprints
Ready-madeworkshopsforserioussessions.
Curated session frameworks for strategy offsites, innovation sprints, and outcome-led workshops, challenge framing and evaluation criteria set before anyone submits.
No participant accountsUp to 200 participantsSame-session report
22
Expert session blueprints
6
Strategic domains
3
Ways to run a session
Three ways to run
Library, builder, or open session, same boardroom output.
Start from the curated library below, generate a bespoke blueprint with AI, or run an open innovation session when the brief is broad.
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Curated library
Ready-to-run session blueprints across growth, cost, innovation, people, risk, and customer experience, each with challenge framing, facilitator guidance, and evaluation criteria built in.
AI blueprint builder
A short guided conversation shapes a reusable blueprint for your brief, challenge framing, evaluation criteria, facilitation notes, and AI emphasis, saved to your organisation for every future session.
Open session
Unconstrained innovation when the brief is broad. Full CoVision output without a pre-set challenge lens. AI still grounds every idea in a concrete user outcome, so quality never drops.
Inside every blueprint
Morethanasessiontitle.
Each blueprint ships with challenge framing, evaluation criteria, and facilitator guidance, plus AI emphasis tuned to a named strategy methodology. Participants sketch; CoVision applies the framework.
Example from The Acquisition Engine.
Blueprint preview
The Acquisition Engine
Challenge framing
The question participants answer before they sketch, set before anyone submits.
How might we unlock new customer acquisition channels or improve conversion economics?
Evaluation criteria
How every idea is scored and structured in the venture brief.
Customer acquisition cost (CAC) impactChannel feasibilitySpeed to testScalabilityCompetitive differentiation
Facilitator brief
Steering notes that keep the room focused on the right kind of ideas.
Participants should propose ideas that directly increase qualified pipeline or conversion at lower customer acquisition cost (CAC). Steer away from brand-only concepts without measurable acquisition impact.
Popular starting points
Three blueprints facilitators reach for first.
Digital Transformation Sprint
Prioritise legacy modernisation and platform bets with clear return on investment (ROI) timelines, so near-term and long-term investments are judged on their own terms.
Cost to Serve
The Margin Autopsy
Surface hidden cost-to-serve drivers before redesigning the operating model.
Browse by domain
22 blueprints across 6 strategic domains. Each section leads with a featured session, then the rest of the category.
Growth
Revenue expansion and market development
6 session blueprints.
Customer Acquisition
The Acquisition Engine
Surface new customer channels and conversion levers before the next growth planning cycle, and prioritise which bets to test first.
A focused workshop to generate venture concepts that expand customer acquisition, new channels, conversion mechanics, and demand-generation bets, with ideas scored for feasibility, cost, and speed to test.
Customer acquisition cost (CAC) impactChannel feasibilitySpeed to testScalability
Market Development
Market Development Playbook
Explore adjacent segments and offer expansion by focusing on what customers are really trying to accomplish.
Geographical Expansion
Geographic Expansion Map
Sequence market entry bets and surface localisation risks before capital commitment.
Market Development
Revenue Model Refresh
Reimagine pricing, packaging, and monetisation with a clear-eyed view of what customers will actually pay.
Customer Acquisition
Partnership Accelerator
Identify ecosystem and channel partnerships where both sides genuinely win.
Customer Acquisition
Product-Led Growth Lab
Design activation, retention, and expansion loops that drive growth from the product itself.
Cost
Margin improvement and efficiency
5 session blueprints.
Cost to Serve
The Margin Autopsy
Surface hidden cost-to-serve drivers before redesigning the operating model.
Cost-focused workshop targeting cost-to-serve, hidden operational drag, and service delivery economics, traced to specific activities, not just departments.
Cost reduction potentialImplementation feasibilityService impactSpeed to realise
Production Costs
Production Cost Reset
Rethink manufacturing and delivery efficiency by targeting waste, not just headcount.
Operating Model
Operating Model Redesign
Eliminate organisation structure, process, and handoff waste so structure, systems, and people move together.
Production Costs
Vendor & Supply Chain Optimiser
Unlock procurement leverage and supplier efficiency while keeping supply risk in view.
Operating Model
Shared Services Challenge
Resolve centralisation vs. autonomy trade-offs with a clear view of service quality and governance.
Innovation & Transformation
Digital and business model change
4 session blueprints.
Digital Transformation Sprint
Prioritise legacy modernisation and platform bets with clear return on investment (ROI) timelines, so near-term and long-term investments are judged on their own terms.
Workshop for digital transformation, legacy modernisation, platform builds, data infrastructure, classified by time horizon: defend the core, scale emerging bets, or seed new options.
Business valueTechnical feasibilityLegacy riskTime to value
Business Model Canvas Live
Generate new venture and revenue architecture concepts with a complete picture of how value is created and captured.
Disruption Response Room
Stress-test competitive threats and shape defensive or offensive responses that match the actual disruption pattern.
AI & Automation Opportunity Map
Identify high return on investment (ROI) automation bets with clear accountability for what stays human.
People & Organisation
Culture, talent, and change
3 session blueprints.
Culture & Engagement Pulse
Surface ways-of-working and leadership behaviour changes that fit how the organisation actually operates today.
People-focused workshop on culture, engagement, and ways of working, with each idea tested against current leadership behaviours and measurement clarity.
Engagement impactLeadership fitSustainabilityMeasurement clarity
Talent & Capability Gap
Close skills and workforce gaps with a practical build, buy, borrow, or automate decision for each.
Change Readiness Workshop
Design adoption and rollout strategies by pinpointing exactly where change momentum is weakest.
Risk & Sustainability
Resilience, environmental, social, and governance (ESG), and compliance
3 session blueprints.
Risk Resilience Matrix
Map operational, regulatory, and reputational exposure, separating prevention from mitigation.
Risk workshop, operational resilience, regulatory compliance, reputational risk mitigation, structured around threats, controls, and consequences.
Risk reductionImplementation costRegulatory alignmentSpeed to deploy
Sustainability Value Chain
Identify environmental, social, and governance (ESG) opportunities stage by stage across the value chain, with a tested business case at each step.
Compliance & Governance Gap
Close controls and audit readiness gaps without duplicating oversight that already exists.
Customer Experience
Journey design and service quality
1 session blueprint.
Customer Experience Breakthrough
Eliminate journey friction and identify moments that would genuinely delight customers.
Customer experience (CX) workshop, journey friction removal, service design, delight moment creation, with fixes classified as table stakes, competitive improvements, or unexpected delights.
Customer impactJourney clarityImplementation easeDifferentiation